How to Write Epic Content? 12 Rules of Writing you must know

Writing is HARD. Let me be very straightforward here. Because it wants you to think. And needless to say, the process is tedious.

It’s a struggle between your mind and body. You know you want to write, but you have excuses, or you create reasons, whatever you call it.

But it’s not rocket science either. So, anyone like you and me can do this.

If I tell you, you need to remember just one crucial thing in writing Content. And that is,

A Great Content is Just Assembled.

And to assemble writing, you need is some rules or a roadmap, or you can say a plan.  

Writer Ann Hadley in her book “Everybody Writes” shared 12 rules every writer needs to know. She also calls this a GPS of writing. 

So, in this blog, we will know how it feels when the journey of writing ends using this GPS. 

Let’s start having that said.

RULE 1 – Writing Goal

Take your time. Just sit for (3-5) minutes on a blank paper and think about why you write whatever you’re going to write. Define a Business Goal.

It may be creating awareness about your product or educating your readers to use your product, or anything related to your brand or business, for that matter. After you are done, Write It Down Somewhere. 

For example, 

For this blog, my goal is to make people better at writing or help an aspiring writer to become one. I want this blog to be actionable. That’s why I’m presenting some 12 rules which anyone looking to write should keep inside his mind. 

This is the essential aspect of writing a blog or any content. You should know why you are writing. 

Unfortunately, many writers tend to ignore this point. Perhaps they are in a hurry to get their work done.

Well. I’ll say if you shoot an arrow anywhere up in the air far away from the target, then what was the point of shooting the arrow in the first place? 

Similar is the situation when you sit to write without having a goal.

RULE 2 – Relate Your Reader

This also means respect your reader. 

Ask yourself what your reader wants? Why should he read your article? How is this going to help him?

Remember this fact that people are looking for help (if not looking for entertainment). That’s why they read. They want to make their life better than before.

And this is where you have to place yourself as a Content creator. So, you have to serve them with your abilities and knowledge via presenting these in the written form. 

One of the ways to relate your Content to your reader is through asking the phrase, 

So What?

Let’s take this blog as an example.

I’m writing a blog on How to Write Better Content?

So What? 

Because Content is the King, it’s now everywhere.

So What?

Because people want to learn this.

So What?

This will improve their life.

So What?

Because many people are struggling, pain hurts. They need help!.

So What?

Well, we should help each other. This is how a society runs. It’s our responsibility.

I hope this is enough to give you an idea.

So, you have to understand your reader. Then only you’ll be able to connect and develop empathy with them that will reflect in your Content.

RULE 3 – Use Data and Examples

As we just learned, people are looking for help.

And elaborating your point with Data and Examples will help them to understand better whatever you are trying to say.

Data also backs up your writing. It provides solid proof to your argument, making it more believable.

Examples also act like a mine full of gold. If you dig more, you’ll get more because they are in plenty. Definitions remain the same, but models have a variety.

So, use these as often as possible. 

And if you have any personal experience to share relating to your, use that. This will better connect you with your readers and will also help in developing your brand. 

RULE 4 – Get a Structure

Create a content structure. It can be a listicle, a story, or a client narrative. 

Listicles helps in creating actionable Content or Content with many sub-points. That’s why I’m using this form for this blog. 

People love stories. Stories immerse people into them. So, they are pretty memorable.

Many writings are written using a combination of different styles. 

So, the content structure will depend upon your choice of how you want to present your point to your readers. 

RULE 5 – Write for 1 Person

Write just for one person. Imagine he is sitting in front of you. And you are answering whatever he is looking to know. Use the word You whenever you want to address him in your writing. 

This will make your Content more personalized and thus connected to the reader. 

We call this person Customer Persona in writer’s or marketer’s slang. 

Also, remember this saying, If you are everything for everyone, you are nothing to no one. 


Now let’s create (T)hat (U)gly (F)irst (D)raft. 

We are calling this ugly because you have got the right to write this as unattractive as possible.! 

Don’t worry about perfection here. 

Remember what we learned in the beginning – We are merely assembling the Content. 

So, we are traveling through the phase of reading-researching and gathering the facts and figures. We’ll do the content rearrangement later. The content cutting and slicing will be done later ahead to give it a perfect shape.


You can relax a bit if you’re done with TUFD. Not necessarily that you must go for a walk I mean when I say this.

What it means is you can let your work remain as it is for a while. How much time? It depends from person to person. Maybe half a day or a one.

This is to bring your writing maturity. And to let the better ideas cross your mind.


Now, you’re in a position to rewrite and rearrange the mess created. Shape your content so that it stands with clarity, stands for clarity.


Now it’s time to give a headline. 

You don’t want your written piece of Gem to get hidden in a pile of other millions of blog posts and articles published over the internet. 

So for that, your headline should be unique. 

RULE 10 – Get Your Work 3rd Degree Edited

What this means is, after you’ve done editing, try to get your work edited by someone else too. He doesn’t need to be an English expert and may be your colleague blogger or your writer friend.  

RULE 11 – One Final Read

Give your content the last look. Check if the information you’re trying to convey is clear enough. If you find bulky paras, it’s time to break them into smaller ones to make your content easier to scan.

RULE 12 – Give a CTA

Finally, don’t forget to give a Call To Action(CTA). 

After the reader has read your article, what do you want him to do now? You’d definitely not want to leave him in the middle of a tunnel. That’s not empathy!.

So ask, What he thinks of the content? Advise him to check out your other resources if he is interested and or ask if he want to get any assistance from your side.

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